I help businesses create memorable web experiences that connect with their audience, using my expertise in web design and user experience to reflect their brand and focus on customer needs.
I have honed my expertise in data analysis to optimize campaigns for peak performance and measurable results. I thrive on the thrill of optimizing campaigns to achieve measurable results, and I'm always up for a new challenge. Bring it on!
As an experienced marketer, I believe that it's not just about acquiring new customers, but also about nurturing the relationships we have with our existing customers. With a data-driven approach, I analyze customer behavior and buying patterns to optimize campaigns, achieve sustainable growth and long-term success.
PPC, CRM, Conversion Rate Optimisation
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Website Content, Blogs, SEO, Email Marketing
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Content creation, Layout building, Mockups
Learn more| Date | Position | Company | Description |
|---|---|---|---|
| 2020 - Present | E-Commerce Manager | Gear Jewellers Dublin | Developed and executed a cutting-edge digital marketing campaign, spearheaded year-on-year revenue growth of 255% through various performance marketing initiatives. Deployed an AI-powered quiz to enhance the website's CRM capabilities, leveraging advanced data analytics to inform product recommendations and drive in-store appointments for higher ticket items. Successfully achieved #1 rankings on targeted keywords through On-Page and Technical SEO optimizations. |
| 2019 - 2023 | Growth Consultant | TORQADORN | Focusing on increasing ecommerce sales through paid social ads, website optimizations, and introducing new features, while also defining a CRM strategy. Analysing customer data to better understand the target audience, identifying the most effective social media platforms to advertise on, creating engaging ad content, and optimizing the website to improve user experience and boost conversions. Developed a strong CRM strategy to retain customers and build long-term relationships with them, using targeted email marketing campaigns and other customer engagement tactics. |
| 2017 - 2019 | Marketing Manager | Startapp Global | Responsible for generating B2B leads via search ads, to drive customer acquisition. Liaised with clients of small and medium-sized businesses, understanding their needs and providing them with website and app solutions that meet their requirements. Managing a team of eight sales executives, content writers, and UI/UX designers to ensure delivery of solutions on time and ensuring customer satisfaction. Provide leadership and support, ensuring that my team members have the resources and tools they need to excel in their roles. |
University College Dublin
JMI, Delhi